|3 Ways Amazon Will Up Its Prime Day Strategy This Year
Last year, Amazon shoppers tweeted their disappointment over the much-hyped deals for Prime Day, the retailer’s first self-made shopping holiday. Amazon’s day of discounts, meant to rival Black Friday and Cyber Monday, was called a “mish mosh of crap,” a “garage sale” and “trash.”
Still, Amazon Prime Day is back, with more deals, on July 12.
“Amazon is notoriously tight-lipped, but they’re also extraordinarily disciplined in stopping things that don’t work,” said Stefan Weitz, chief product and strategy officer at e-commerce platform Radial, formerly eBay Enterprise. “If it wasn’t working, they wouldn’t do it again.”
Despite social media critics, Amazon’s first Prime Day did grow Prime memberships, get buzz during a quiet summer period and clear out inventory. Amazon said that during the first Prime Day, 34.4 million items were ordered, or 398 items per second, with total sales between $375 and $400 million for the day, according to MKM analysts. Amazon said that Amazon Prime memberships increased in 2015 by 51 percent to 54 million members.
KEEP READING HERE
This article was published on Digiday.com. A full link to the original piece is after the story.
Colorado Spgs, Colorado
Sales Development Manager
Virginia Economic Development Partnership
Marketing Project Manager
Bonita Springs, Florida
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
New Media Jobs