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Verizon's New Ads for Data Plan Overhaul Star LeBron James, Yo Gabba Gabba
By: AdAge
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Verizon is overhauling its data plans, adding 30% more data it said yesterday. The change comes as more and more people consume video on their mobile phones.

The increasing amount of data, of course, means the plans will cost more. But Verizon is also letting people carry over unused data for a month and is also introducing "safety mode," a feature that will throttle people's connections, going from a 4G LTE connection to a 128 kbps one. That feature is free for the more expensive plans, but will cost those using the cheaper plans an extra $5 per month.

Today the wireless giant is debuting a campaign promoting the new features with ads and video content that star LeBron James, Selena Gomez and characters from the kids' show Yo Gabba Gabba. Enrique Iglesias will appear in Spanish-language marketing. The campaign includes TV spots and additional related content on Facebook and Twitter, among other digital properties.

The TV spots featuring Mr. James, Ms. Gomez and characters from Yo Gabba Gabba were created by Wieden & Kennedy. Work starring Mr. Iglesias was created by The Community.

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This was originally published on AdAge. A link to the original story follows this post. www.adage.com
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