|Is the Only Thing We Have to Fear Fear-Vertising Itself?
By: Stuart Elliott
It didn't take long after the results of the historic British Brexit vote for the fear-vertising to start.
"UK's 'Brexit' Vote Topples Government and Crushes Currency," declared a headline on a full-page ad in the New York Times on June 25, two days after the referendum took place. If that didn't draw your attention, it was followed by three other equally dire declarations: "Historic Global Market Crash Wipes Away Billions of Dollars," "Frantic Flight to Safety Sends Gold Soaring to 2-Year High" and "Buckle Up -- This Could Be Just the Beginning -- Buy Gold Now!"
The ad was from a firm called the U.S. Money Reserve, which in tiny type informed readers it "is not affiliated with the U.S. Government and the U.S. Mint." (The hyperbolic tone and cheesy graphics probably would have been sufficient to convey that.) The fear-filled ad was a reworked version of pitches that U.S. Money Reserve runs regularly to peddle gold coins, updated to capitalize on the shocking decision by British voters to withdraw from the European Union.
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This content was originally published on MediaVillage by Stuart Elliott. A link to the original piece appears after the post.
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