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Crystal Pepsi Is Coming Back to Stores Nationwide
By: AdAge
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Aspartame-sweetened Diet Pepsi is not the only soda coming back. PepsiCo is also returning Crystal Pepsi to store shelves nationwide in a retro play. The 1990s-era clear soda will go on sale in 20-ounce bottles for a limited time at major retailers starting July 7 in Canada and Aug. 8 in the U.S., according to PepsiCo.

The soda briefly came back last year, but only via an online sweepstakes that lasted less than two days in December. This time, PepsiCo is making a bigger bet that consumers will scoop up the retro soda at stores across the country. Crystal Pepsi will be available for eight weeks.

The return of aspartame-sweetened Diet Pepsi that was announced this week was a necessity because the brand faced a backlash when it was reformulated last year. By contrast, Crystal's comeback is more about nostalgia. "Pepsi is all about pop culture and few things are as hot right now in pop culture as the 1990s," said Linda Lagos, director of marketing for brand Pepsi.

It's no surprise then that Crystal Pepsi's marketing campaign will lean heavily on 1990s culture.

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This was originally published on AdAge. A link to the original story follows this post. www.adage.com
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