TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Agencies are Afflicted with the Busyness Disease
By: Digiday
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
If you work at an agency, you’re pretty much 100 percent guaranteed to experience a variation of the following conversation in the next few months: “How’s it going?” “Busy.” “Well, a good problem to have.”

What you’re experiencing is a symptom of an affliction that plagues agencies across the boards: a “busy trap” mentality that prizes busywork over real productivity.

“It’s a huge problem within agencies,” said Matt Howell, global chief digital officer at Havas. “There is pride in having a meeting calendar that’s ‘back-to-backs.’”

Indeed, trying to get a meeting with an ad agency executive is often near impossible, with multiple assistants coordinating times and huge chunks of calendars that are just blocked out with meetings. Howell said that it’s also a machismo thing — and a self-perpetuating one at that: People that are “sought after” are often the ones that tend to keep their calendars full.

KEEP READING HERE


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top