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Three Facebook Trends CMOs Should Lean Into Now
By: Forbes
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No one can deny the critical role Facebook has played in revolutionizing media for consumers. As a CMO of a large consumer-tech company, I also see firsthand how it’s changing how brands and people connect. As mobile takes on a bigger role in our lives and concurrently, ad blockers rise and disrupt traditional display advertising, Facebook is emerging as the main space for brands to engage with people.

Facebook is a different beast than traditional advertising avenues. Print, TV and even display ads undergo dramatic change only every decade or so; Facebook introduces a significant shift every six months. As marketers, we must evolve our Facebook strategies to continue to be successful. After this year’s F8 conference, that means leaning into three new strategies to maximize ROI:

Don’t shoot the Messenger, use it (it’s got 900 million monthly users)

Facebook’s big bet on Messenger is key for marketers. Chat has already overtaken SMS: Facebook Messenger and WhatsApp’s combined 60 billion messages a day vastly exceed the world’s 20 billion daily SMS messages.

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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