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Bud Light Tackles Gender Pay Equality in New Ad
By: AdAge
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Fresh off a gay marriage-themed ad, Bud Light is using its marketing budget to spotlight another progressive issue: Equal pay for women.

In a TV spot debuting today, Seth Rogen says "women don't get paid as much as men and that is wrong." Amy Schumer, who is co-starring with him in an ongoing campaign, then chimes in: "And we have to pay more for the same stuff," like cars and drycleaning. The kicker: "Bud Light costs the same no matter if you are a dude or a lady," she says.

The ad is a continuation of the politically themed "Bud Light Party" campaign by Wieden & Kennedy New York that broke during the Super Bowl. Ads seeks to inject the brew into topical issues. The equal pay spot will run nationally. On Monday it will run during 16 TV shows, including on ABC's "The Bachelorette," according to a Bud Light representative.

Anheuser-Busch InBev used a more tactical buy for the gay marriage ad. The spot debuted on June 1 on TV in California and New York. It got a social media boost from Ellen DeGeneres via a paid integration. The ad described gay weddings as "just like any wedding," showing a wedding between two men.


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This was originally published on AdAge. A link to the original story follows this post. www.adage.com
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