|Cannes Lions Criticized After 'Sexist' Aspirin Ad Wins Award
By: The Drum
Cannes Lions is facing criticism after an aspirin ad carrying the line "Don't worry babe, I'm not filming this" was awarded a bronze lion in the outdoor category.
The ad, created by Brazilian agency AlmapBBDO for pharmaceutical firm Bayer, has been slammed by social media users including the prominent equality campaigner and former BBH executive Cindy Gallop.
She received more than 300 retweets after tweeting the poster accompanied by the caption: "Don't use this to sell aspirin, male-dominated ad industry, & don't award it, male-dominated juries."
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This article was published by The Drum. A link to the original appears at the end of this post.
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