|KFC Brings in an Extra-Bronzed George Hamilton to Play Extra Crispy Colonel
KFC has welcomed a very sunkissed George Hamilton to the ranks of its Colonel Sanders actors.
Mr. Hamilton, who will star in four new nationally-aired TV spots, is specifically the Extra Crispy Colonel, promoting the chain's Extra Crispy chicken, making him KFC's first product-specific Colonel.
According to KFC Chief Marketing Officer Kevin Hochman, Mr. Hamilton is a "natural fit" for the role -- and not just because of he's a little fried by the sun. The "Love at First Bite" actor has a certain "panache" about him, said Mr. Hochman. "The Extra Crispy lifestyle is about living life with a little more panache," he said.
Colonel Harland Sanders, the founder of what was originally Kentucky Fried Chicken, is said to have lived several lives before becoming the world's most successful chicken salesman. With resume lines ranging from sixth grade dropout to steamboat operator to gas station owner, Mr. Hochman said the original Colonel's willingness to "do it the hard way" is what keeps the iconic colonel relevant today.
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This was originally published on AdAge. A link to the original story follows this post.
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