|This Preppy Retailer that Refuses to Put Models in Its Catalogs Might Be Worth $1 Billion
By: Business Insider
Preppy retailer Vineyard Vines has been around since brothers Ian and Shep Murray quit their jobs to start the brand in 1998, but it's becoming more and more ubiquitous.
The company has over 75 stores, with a loyal following in the Northeast.
The company prides itself on selling "the good life" to consumers through preppy designs that evoke summer vacations on the water.
One thing that sets Vineyard Vines apart? It refuses to put models in its catalog.
For its most recent catalog, the company went to Anguilla and shot photos of real people who lived there, such as one couple who relocated from New York City and a musician from Anguilla.
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