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Lessons from David Ogilvy: Learning from the Past With IBM Watson
By: The Drum
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The Mad Men era of advertising is long behind us, but some of its lessons are timeless: not least those imparted by David Ogilvy, the founder of Ogilvy & Mather, who was once described by Time magazine as “the most sought-after wizard in today’s advertising industry”.

That was in 1962, but even today, 17 years after his death, Ogilvy remains one of advertising’s most revered minds, universally acknowledged as the father of modern advertising and credited with pioneering a unique style of ad that didn’t insult the intelligence of the individual.

But what could today’s advertising leaders, or indeed those just starting out on their advertising careers, learn from Ogilvy? The Drum decided to find out, teaming with IBM’s Watson to analyse Ogilvy’s myriad writings and talks to draw out insights and advice.

A man of many words, Ogilvy became the authority on advertising in his day, penning a number of books on the subject and representing the industry in numerous TV and newspaper interviews. But until now it has been difficult to connect with his viewpoints and advice quickly and accurately.


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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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