|Subway Plans to Spend Big in Digital with 150-Person Team
Subway is the latest fast-food chain that wants to become more like a tech company.
The company is assembling a digital team of 150 full-time employees over the next two years, with some coming from consulting company Accenture. The sandwich chain will still use agencies to produce content, while the 150-person team will focus on technology development, loyalty programs, digital strategy and consumer behavior.
“We are taking a good look at what ‘loyalty’ means for consumers and how to integrate digital experience into restaurant experience,” said Carman Wenkoff, chief information officer and chief digital officer for Subway.
Wenkoff didn’t have details about what Subway’s digital marketing plan will include but said it will focus on customers’ experience, especially on mobile and loyalty programs.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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