|Cannabis Companies Under the Influencers For Advertising
Advertising regulations on marijuana can be pretty restrictive and vary from state to state. Just as there are limitations for tobacco ads, there are also limitations how cannabis companies can advertise for their businesses.
For example, California allows medical marijuana to be advertised, but it has to contain a specific notice to consumers. Colorado requires that any television or radio ads can only be aired if they can prove that no more than 30% of the audience is under 21, which is fairly impossible. Same rule applies to the internet.
Most of today’s big ad spending happens on the search engines on the internet. Google earned roughly $17 billion last quarter from advertising and Facebook makes approximately $1 billion a quarter in ad revenues. However, both of these sources have chosen to not allow marijuana ads.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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