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Saved by the Max Sells Out With No Real Marketing
By: AdAge
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"Saved by the Bell" still has such a following that a show-themed restaurant sold three months of reservation in minutes, with no traditional marketing.

Saved By The Max, which opened in Chicago's Wicker Park neighborhood in early June, was an idea cooked up by local promoter and events manager Derek Berry with his pals Zack Eastman and Steve Harris.

Earlier this year Mr. Berry set up an event page on Facebook, for free, for a pop-up based on the show, and that quickly got things rolling.

"We have not done any traditional marketing, which is baffling in a sense," Mr. Eastman said as he sat in one of the booths in the main space of the restaurant, which serves diner food and alcohol and can seat 87. "That Facebook event went viral, in a way, and everything else snowballed from there."

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This was originally published on AdAge. A link to the original story follows this post. www.adage.com
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