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TV, Radio, Print: Here's A $Billion Idea For Free
By: The Ad Contrarian
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Something we've talked about over the years on this blog is the surprising wimpishness of the traditional media as online advertising has kicked their ass all over the block.

Online is headed toward becoming the number one ad revenue producing medium in the next few years despite being a corrupt, ineffectual pile of shit.

And what are the traditional media doing to protect their turf? Whining and pitying themselves and watching their customers evaporate. They're pretty pathetic.

Why have they been too timid to fight back? Here's my guess.

1. They're living in a fantasy world in which they think their own online ad revenue is going to bail them out. This just ain't gonna happen.

2. They have online inventory to sell and they don't want to undermine the people they have on the street selling it. So they're jeopardizing 95% of their revenue to protect 5%.

3. They are afraid of being called "out of it." The one thing everyone in business is deathly afraid of is being perceived of as "out of it." It's a death sentence. And if you dare to tell the truth, and you don't genuflect, and you have the balls to criticize the divine gods of digital advertising, dude you just don't get it.


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This article was published by The Ad Contrarian. A link to the original appears after this post. http://adcontrarian.blogspot.com/
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