|Mobile Ad Blocking Grew 90% In 2015. Maybe.
By: The Ad Contrarian
An article in The Verge earlier this week reported on a study by PageFair showing that usage of mobile ad blockers grew 90% last year. According to the article there are now over 400 million people worldwide using ad blockers on mobile devices.
Several months ago, PageFair put the number of users at about 200 million worldwide.
They claim that in 2015, online publishers lost over 20 billion dollars in revenue due to ad blocking.
We have no way to know how seriously to take these numbers, but I am officially skeptical.
PageFair's business is helping marketers get around ad blockers. They have a vested interest in a high incidence of blocker usage. I never trust the research of a company that has an interest in an outcome.
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