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The 'New' Video Revolution
By: The Ad Contrarian
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After about 10 years of astounding dimness, the online media industry is starting to wake up and realize that not only is television not dead, but the future of online advertising revenue is largely going to come from video. The rush to video among online publishers is approaching hysteria.

Of course, as usual the marketing and advertising industries are marooned on some distant planet and are still yapping about the death of TV. But don't worry, it'll only take them a couple of centuries to catch up.

Here are some interesting thoughts on this subject:

According to Kevin Draper at Gawker...
"We are, right now, in the midst of a digital media upheaval. What was previously conventional wisdom—that a media company with hopes of turning a profit needs, above all, to achieve scale—is being proven false. The new conventional wisdom is that video will be digital media’s savior..."
Michael Wolff in The Hollywood Reporter agrees...
"The sinking value of web and mobile page views — heading to an increment barely above zero — has galvanized a flight at nearly every major digital media company to a premium video strategy, and even to television itself." 

KEEP READING HERE


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About the Author
This article was published by The Ad Contrarian. A link to the original appears after this post. http://adcontrarian.blogspot.com/
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