|Time to Ask Another '20 Questions'
By: Stuart Elliott
With the NewFronts and Upfronts behind us, and a holiday weekend ahead, it seems like a good time to ask another "20 Questions" about advertising, marketing and media.
Has there ever been a more mealy-mouthed euphemism for layoffs at an advertising agency than "talent calibrations," used by the Starcom MediaVest Group to explain recent pink slips?
Did the executives at Volkswagen who greenlit ads for its Driver Assistance features that use the phrase "Just because you don't see it, doesn't mean it isn't there" realize that those words can also apply to the defeat devices on VW diesel cars, which helped the company cheat on emissions tests?
Now that the Pepsi Porch at Citi Field has become the Coca-Cola Corner, can the sponsorship be expanded by asking the TV and radio announcers to celebrate each home run hit by the Mets as a "Coke clout"?
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This content was originally published on MediaVillage by Stuart Elliott. A link to the original piece appears after the post.
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