| American Eagle Outfitters' No-Photoshop Pledge Pays Off |
|
By: The Drum |
|
 |
 American Eagle Outfitters' decision to stop photoshopping models in ad campaigns for its Aerie lingerie brand has paid off after the brand revealed a huge surge in sales.
Two years ago the US clothing retailer sided with popular opinion when it announced that its advertising for Aerie would use models of all size and shapes and would portray them in a true light without any photoshopping.
Regardless of whether move was motivated by altruism or pushing sales it has reaped rewards for the brand. Since the launch of the #AerieReal campaign, the company has enjoyed impressive growth with the Aerie line which grew by 20 per cent year-over-year. The upward trajectory has continued into 2016 with a 32 per cent increase in sales, a 20 per cent growth on the same quarter last year.
KEEP READING HERE
|
|
This article was published by The Drum. A link to the original appears at the end of this post.
www.thedrum.com
Strategy & Evaluation Manager
Ad Council
New York, New York |
Digital Marketing Specialist
HexaGroup
Anywhere |
Director, Marketing & Communications
Ad Council
New York, New York |
Vaccine Campaign Marketing Manager
Ad Council
New York, New York |
Blog / Content Writer
Internet Marketing Expert Group
Knoxville, Tennessee |
Social Media Manager
Internet Marketing Expert Group
Knoxville, Tennessee |
Account Supervisor
Media Logic
Albany, New York |
Media Planner
Vladimir Jones
Denver, Colorado |
Assistant Campaign Manager
Ad Council
New York, New York |
Art Director
Pavone Marketing Group, Inc.
Philadelphia, Pennsylvania |
Creative Producer (Mobile Games)
CelerX
Mountain View, California |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
