|American Eagle Outfitters' No-Photoshop Pledge Pays Off
By: The Drum
American Eagle Outfitters' decision to stop photoshopping models in ad campaigns for its Aerie lingerie brand has paid off after the brand revealed a huge surge in sales.
Two years ago the US clothing retailer sided with popular opinion when it announced that its advertising for Aerie would use models of all size and shapes and would portray them in a true light without any photoshopping.
Regardless of whether move was motivated by altruism or pushing sales it has reaped rewards for the brand. Since the launch of the #AerieReal campaign, the company has enjoyed impressive growth with the Aerie line which grew by 20 per cent year-over-year. The upward trajectory has continued into 2016 with a 32 per cent increase in sales, a 20 per cent growth on the same quarter last year.
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This article was published by The Drum. A link to the original appears at the end of this post.
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