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Advertising Eats The World
By: The Ad Contrarian
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It's difficult to imagine that there was a time, not long ago, when advertising was said to be "dead."
  • In 2004, research company Forrester & Co, proclaimed that we had reached “the end of the era of mass marketing.”
  • In 2009, Advertising Age, said “the post-advertising age is under way.” 
  • Advertising Is Dead,” headlined the Huffington Post last year, 
I'll save you the tedium of reading the thousands of other quotes about how the web was ushering in the death of advertising.

What has happened, of course, is exactly the opposite. The web and all other forms of media have been bitten, chewed, and swallowed by advertising. All media are now prisoners of the advertising business.

Media aristocrats are now walking around with their knickers down begging advertisers to have a peek.

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About the Author
This article was published by The Ad Contrarian. A link to the original appears after this post. http://adcontrarian.blogspot.com/
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