|Why Advertisers Should Break Up With Google's 'Time Spent' Measure
In the advertising world, Google is the default for almost everything: search, display, video, ad serving, analytics. The products we know as DoubleClick, YouTube, Google Search and Google Analytics are ubiquitous for a reason -- they're damn good. But over time, damn good can turn into average and eventually degrade into bad. For publishers and marketers relying on Google Analytics "time on page" metric, we've moved past bad toward just plain wrong.
Why does this matter? How could a single flawed metric be cause for alarm? There are two reasons why this is significant to every marketer and publisher right now.
First of all, it's due to the absolute dominance of Google Analytics on the internet. According to BuiltWith, over 70% of .com sites in the U.S. currently use Google Analytics. Google's closest competitor is Facebook Domain Insights at a paltry 3% market share.
KEEP READING HERE
This was originally published on AdAge. A link to the original story follows this post.
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
Senior Client manager
New York, New York
New Media Jobs