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Hulu Will Deliver Interactive Ads Built Specifically for the Living Room
By: AdAge
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Hulu is looking to improve the ad experience on its service and help marketers better measure the effectiveness of their media buys on over-the-top devices.

The company announced at its NewFront presentation at Madison Square Garden on Wendesday morning that it has partnered with BrightLine to deliver the first interactive advertising built specifically for connected TVs. Havas Media will be the exclusive charter agency for the new product, which will debut this summer.

It is also working with Nielsen to enable the measurement of ads through so-called over-the-top video delivery devices like Roku, PlayStation, Xbox and Apple TV. This will allow Hulu to deliver accurate measurement of ad campaigns' viewership beyond the PC.

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This was originally published on AdAge. A link to the original story follows this post. www.adage.com
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