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Olympic Top Partner Gillette Reveals Rio Advertising Campaign
By: Forbes
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Only four months remain until the official start of the Rio Olympic Games 2016 and brands are beginning to unveil their marketing plans related to same. Gillette, a Top Olympic partner, has released a new :30 second spot as part of its new Olympic campaign as well as its global roster of athletes. Expect other brands to follow in close proximity as the days dwindle down toward the Rio Olympic Games 2016.

The cost to compete as a Top Olympic partner is quite pricey. Procter & Gamble PG +0.31%, Gillette’s parent company, pays upwards of $1 billion per each four-year Olympiad period, which spans the Rio Summer Games 2016. Covering the personal care and household products category, P&G’s sponsorship can encompass a variety of its brands, including Gillette, Tide, Charmin and Head & Shoulders.

Gillette has announced partnerships with four prominent professional athletes in the unveiling of its first advertisement as part of the Rio Olympic Games 2016. It has partnered with Brazilian National Football Team TISI +% captain Neymar Jr., reigning Decathlon Olympic champion Ashton Eaton, Asian 100-meter freestyle record holder Ning Zetao and Great Britain cyclist Andy Tenant.

A few of the deals between athletes and Gillette have been in place for some time, but Gillette waited for the Rio Summer Games 2016 in order to activate. For instance, Neymar was announced as Gillette’s brand ambassador for Latin America in September 2015.

Eaton worked with P&G during the 2012 London Games and re-upped with the brand earlier this year. He is also endorsing Coca-Cola KO -0.09% and Visa V +0.80% for the Rio Olympic Games 2016.


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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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