|Have You Heard the Buzz? It’s Electric!
By: Briskman Stanfield
Imagine earning $7.5 billion in one day. Plug it in, plug it in! And we are not talking Glade! Remove the “e,” and we ARE talking glad, as in all over the highway. Finally Tesla has launched the new affordable electric Model 3 and shocked everyone.
Fourth in the model line, Tesla has not only built another sustainable car that works in today’s world but created one priced for the mass market. Unexpectedly, the invitation to “reserve” went off the charts via click/commit simplicity (for a maximum of two) and a $1000/each refundable deposit.
Surpassing all expectations, never before in auto history has a company outperformed in the pre-order department. Such a phenomenon only begs to ask the $35K or $42K with options (minus government incentives) question. Is this unexplainable demand due to a strong passion for a desired/needed product or is it due to the soft sounds of Tesla’s grassroots, unconventional marketing??
Tesla does not pay for or believe in conventional advertising. Yet their results couldn’t be sweeter.
For Tesla, their secret formula is all about the customer, the one who believes in the ideals and achievements of Tesla. This is a mindset that was proven right on the money during the very first week when Tesla opened the floodgates at their site via a live stream that resulted in 325,000 (potentially a cool $14 billion) pre-order sales.
This unexpected total even stunned Tesla’s CEO Elon Musk’s speculations (now happily challenged with intended two-year retail delivery).
Amazing results suggest DIY knowhow for advertising of a product nurtured from conception to birth is often the road to follow and starts with the smartest elephant in the vroom!
Briskman Stanfield is a freelance copywriter and all-around, behind-the-scenes team player.
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