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Here's How Pinterest is Pitching Advertisers
By: Digiday
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Pinterest’s pitch to brands is getting more sophisticated, with targeting tools, fancier ads, and more robust e-commerce tie-ins. A pitch deck obtained by Digiday shows that the social media site, where people digitally scrapbook their IRL aspirations, is going after big-money brands with a full suite of ad offerings.

The pitch shows that Pinterest is offering some exclusive services to top advertisers, including digital couponing, which it said it hadn’t done before. It also lays out its new targeting tactics and ability to measure the impact of ads on sales through partnerships with companies like Datalogix. “You have to spend a lot of money to get that level of dedication, to get the attention of these platforms,” said Chris Tuff, director of business development and partnerships at 22squared.

The pitch, for a pet-food brand, offers almost everything Pinterest has been working toward the past year (some say too slowly.) Here’s a look at the key slides:

It’s pinning cats and dogs
Pinterest has more than 100 million users, this slide shows that many of them, 21.8 million pinners, are talking about pets. Women over 35 with household incomes above $100,000, are 36 percent more likely to be on the platform than other social channels. And dogs are more popular than cats it seems, with 359 million dog-related pins versus 320 million cat pins.

TO SEE SLIDES AND CONTINUE READING, CLICK HERE.


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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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