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The Lost Art of the Billboard
By: Digiday
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These days, billboards are viewed as, mostly, for local businesses only. Bull. Brands, if you took just a small part of your worthless social media budget and put up one billboard in a high-visibility spot, you’d see some big-ass ROI in awareness and sales. But here’s the catch: It has to be a great billboard that also sells the bejesus out of your product.

Oh, you’re snickering and scoffing, Digital Man? Let’s look at your media budget.

Study after study has proven your precious social media advertising doesn’t work. (At least, not the way you imbecilic pun-clowns are running it now, it doesn’t.) Native advertising is even more useless. TV is in a weakening position, getting weaker by the month. Print? Heh.

How much product has the millions you spend on social media sold? Do you even know?

Do you even know what a great billboard looks like, Digital Man? You certainly don’t know how to create one. Let’s help you out.

KEEP READING HERE


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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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