|Latest Always #LikeAGirl Ad Says Emojis are Limiting Girls, Calls for 'Unstoppable' Representation
By: The Drum
Always has released the latest phase of its award-winning #LikeAGirl campaign, which takes a critical look at the "shocking" way young women are represented by emojis.
Building on previous iterations, the ad once again shines a spotlight on the confidence issues faced by girls entering puberty and looks to inspire a positive change.
The film uses real interviews to highlight the fact that 81 per cent of females aged 16 to 24 use emojis on a daily basis, and calls for one of the world’s fastest-growing ‘languages’ to stop reducing them to stereotypes and start making icons that are as “unstoppable as the girls they represent".
From characters playing princess, to cartoons adorning a bridal veil or dancing around in bunny ears, the ad notes that emojis fail to celebrate female achievement and instead reinforce the societal limitations faced by girls in real life.
As with its other #LikeAGirl movies, the Procter and Gamble-owned brand enlisted a series of young women of varying ages and backgrounds and asked them about their experiences using emojis, and whether they felt the options available to them reflected "who they really were".
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This article was published by The Drum. A link to the original appears at the end of this post.
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