|Brands Are Using Emojis More Than Ever, Research Confirms
You’re not just imagining things: Brands are using emojis in tweets and Facebook posts more than ever.
Six in 10 of the 500 most followed brands online used emojis in its tweets in the fourth quarter of 2015, according to social media analytics firm SocialBakers. That’s up from the same period in 2014, when four in 10 brands used emoji.
On Facebook, 40 percent of brands used an emoji in the last quarter of 2015, up from 28 percent the year prior. “From a text perspective, Facebook is more long-form type platform,” Jan Rezab, founder of SocialBakers told Digiday explaining why that is. “On platforms like Twitter and Instagram, it’s more normal to use emojis.”
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This article was published on Digiday.com. A full link to the original piece is after the story.
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