|Discover Differentiates Its Brand with Freeze It
By: Cindy Wendland
Credit card companies make special offers to entice consumers to sign up for their credit cards. Consumers can then use the credit card to make purchases and get cash advances. Consumers have many choices for credit cards and “Discover It” is differentiating their brand with the “Freeze It” option.
Credit card transactions are handled by the four major credit card networks — Discover, American Express, MasterCard, and Visa. Banks, credit unions, and retailers then issue credit cards to consumers. The average American has 2.24 bank cards and 1.55 store cards. J.D. Powers ranks credit cards based on customer satisfaction ratings, with Discover ranking number one. This study also shows that consumers select their credit card based on two key factors — rewards and benefits.
Credit card companies that provide the best rewards and benefits and service their customers well will have the most customers. Discover It offers a new benefit with their Freeze It option. It was introduced last year, but we just learned of it and feel it really sets Discover further apart from the other companies. The option allows the card holder to utilize an app to stop or freeze use of the card in case they misplace the card or feel their information has been compromised. The commercial shows a woman who realized she left her card behind during the evening. She uses her smartphone app to freeze her account until she retrieves her card from the restaurant.
The freeze feature is brilliant. It puts control back in the consumer’s hands, where it belongs. It’s no wonder that Discover ranks highest in satisfaction.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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