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Twitter Says Goodbye to Executives
By: Jessica Cherok
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It looks like the executives at Twitter had a terrible case of the Mondays. Late Sunday night, Twitter CEO Jack Dorsey tweeted that four senior executives would be leaving.

Dorsey returned to Twitter recently in an effort to assist the social media site in growth. While the executives’ departure is part of this plan for turning ship, Dorsey was quick to applaud the work of Alex Roetter (engineering), Brian Schipper (HR), Katie Jacobs Stanton (media), and Kevin Weil (product).

Twitter lagged in 2015, suffering from a near 50% fall in stock, and has been criticized for becoming increasingly irrelevant. In fact, Twitter’s most recent successful product, Vine, is losing its head, Jason Toff, to Google. Twitter’s 300 million users paled in comparison to Facebook’s Instagram, which boasts 400 million users of a much younger demographic.

Dorsey clearly has a mind to push Twitter into bold moves. He spoke in October about the need for Twitter to hire and invest in talent, a statement ironically punctuated by then laying off 300 employees.

Monday’s staff changes aren’t likely to be the last for Twitter, but whether or not they will be enough to bolster the beleaguered social media company remains to be seen.

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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