|Save Money on Your Next Purchases
By: Cindy Wendland
Our last trip to the grocery store yielded some coupons. There was one in particular that caught our attention. It said “Our Thanks to You! Save $1 on your next purchase.” It was from Roundy’s Simply Organic. What a great way to get our attention!
At our local Roundy’s grocery store, there are two types of coupons you will receive. One is on the back of the grocery store receipt, and the other type gets printed out based on your purchases. The Save $1 coupon was based on a jelly purchase. It made an impression and really made me appreciate the company. NCR said redemption rates for coupons printed on receipts can run as high as 3%, about triple the rate of coupons mailed to customers or included in advertising circulars. So, advertising there seems to be effective.
If you are already a coupon shopper, you will probably file these coupons away. If you are like me, you “file” that coupon away in an obvious spot. Unfortunately that spot is quickly forgotten. So, the coupon may never be used. For those coupons that are actually used, this is an effective and low-cost way to reach customers.
Do people like these coupons? For the most part, consumers like them. If the number of coupons printed becomes excessive, couponing becomes a negative. If the coupons are a realistic number (about 2–3), it is more likely the coupons will be reviewed. The take-away is that grocery store printed coupons can be a fabulous way to raise brand identity and appreciate customers.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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