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As Volkswagen Shows, PR Shouldn't Be Fudged, Either
By: Doug Bedell
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Good PR is clarity and honesty, not fudging and fast footwork. Volkswagen’s CEO Matthias Müller doesn’t seem to understand that, and it’s a shame. Read the post on The Truth About Cars on the current state of Volkswagen’s image crisis, and you’ll understand why PR needs to be conducted with clarity and forthrightness from the start.

And, of course, for PR to be successful, a business needs to be conducted from ethical high ground, also from the start.

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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