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Social Media & the Presidency
By: Jessica Cherok
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This president is the most Internet-savvy president yet. Or, at least, his staff is. The White House is all over social media, now including Snapchat.

The White House joined Facebook and Twitter in 2009, but Barack Obama had been tweeting since 2007, well before his presidency. @POTUS began tweeting in 2015. The First Lady regularly uses Vine, and there’s even a YouTube page and a Tumblr account.

Following suit are, of course, all of the presidential candidates. While some may be fairly good at social media themselves, others have employed some of the best social media teams in the country. Donald Trump regularly scores big hits on Twitter, as do Hillary Clinton and Bernie Sanders.

Obama’s social media presence is certainly going to continue post-presidency, and likely to be a model for future presidents segue out of the Oval Office. It will be a tough online act to follow. Obama and his staff have fully embraced the technology, as well as memes, GIFs, and the ability to poke lighthearted fun at themselves and others.

The candidates’ ability to integrate social media successfully and maintain likability will absolutely be a factor in a successful presidential bid.

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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