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Wix Puts Their Second Act In Motion
By: Briskman Stanfield
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November starts the ball rolling. From that moment to the end of the year, holiday cheer radiates like nobody’s business. Yet before you can say “Happy New Year,” social minds are scanning the calendar aiming to flag the next fun-tier. That date is called “Super Bowl Sunday” because it gives more reason to feel good…all over again.

There is no bigger bowl of fun than the playoffs. Fans live for the two-fold day where competition rules the playing field and entertainment rules the pricey ad field. The million/s-dollar question is, which ad will successfully get the social media party started?

While some brands return with welcomed (and often humdrum) familiarity, others prefer to shake up the game, such as Wix.com. On February 7, 2016, tune in to their second Super Bowl appearance, where this cloud-based web development platform company presents their animated side.

To refresh the ad minded, Super Bowl 2015 was the first year Wix entered the arena with (very believable wit) in its #ItsThatEasy Campaign/Wix.com. As successful as that was (114.5 million views), it would have been “that easy” to simply repeat their innovative format with celebrity tweaks, for at least one more Super Bowl, but…

Obviously, Wix doesn’t rest on their hashtags. In fact, they seem to be all about change and fun in delivering their business message. This year the big news from Wix is that they have left the traditional agency route and partnered with another dynamic power to wow the Super Bowl crowd, and that is DreamWorks Animation.

Since “clever” gives viewers something to tweet about, ad fans will be most likely tapping away as this amazing 30-second animation spot airs. Although Wix presents a different delivery, the important message remains the same as the first: It’s easy to build powerful, amazing websites for any size business at Wix.com.

And after the fourth quarter is all said and done, Wix just might prove that ads, like love, may not only be better, but definitely more colorful, the second time around.

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About the Author

Briskman Stanfield is a freelance copywriter and all-around, behind-the-scenes team player.

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