|Epic Gifts are Written in the Star Wars
By: Briskman Stanfield
Round and round Cyber Monday goes as extended hours, days, and weeks continue to taunt lightening steals! When it ends, a shopper never knows. While a sigh of relief to some, believe it or not, others are concerned less with price and more with finding the perfect gem that screams “YESSSS!!” for each species on their “A”(lien)-giftlist.
Exactly how does a shopper find that “aha” moment? For one, rule out happenstance. For two, rule in perfect timing with well-planned tie-ins during the biggest holiday shopping season of the year, such as the current ad collaborations with new pop culture film Star Wars: The Force Awakens, soon to open in theaters on December 18, 2015.
For many brands, Star Wars is a galaxy not so far away to make merry “ca-ching-ing” with ’tis-the-season shoppers/aka gift givers. One newcomer to the adventure is Ample Hills Creamery, a creative three-year-old company from Brooklyn, NY, where “cows grazed, once upon a time”…so it goes.
This company, started by novice entrepreneurs, makes (hormone-free, milk-and-cream) ice cream the old-fashioned way…by hand…and is one of several brands to connect with new Lucasfilm production owners Disney and upcoming Star Wars.
Interestingly, Ample Hills Creamery offers a seasonally timed “perfect gift” with Star Wars limited-edition ice cream in light and dark (that promises a little good in the dark, and a little bad in the light with the ingredients). Who could “argh”-ue about buying this four-pack sweet deal?
And if not an ice-cream lover, Star Wars has left its indelible marketing on a variety of brands and merchandise for a shopper's option. Other ad campaigns currently in full force include All Nippon Airways Star Wars commercial jets, CoverGirl makeup, Coffee-mate, Duck Tape, and water bottles, for starters.
Cult gifts fall into a special category. In a season that tries to make people happy, these ideas are 100% advertiser/shopper made-to-order matches for all fans. After all, it’s a gift in itself knowing the “likes” of those in your own galaxy.
May the “ad Force” do their thing so thoughtful remembrances never see the dark side of the regifted closet.
Briskman Stanfield is a freelance copywriter and all-around, behind-the-scenes team player.
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