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Tory Burch Scores with Social Media
By: Cindy Wendland
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For the latest in style and fashion, people are buying Tory Burch. You can buy clothing, handbags, shoes, eyewear, and so much more. Her logo is distinctive. Her style is described as classic but bohemian, and people are buying up her products. She is known for her social media efforts and they have helped her brand become strong. Here is some of what she is doing.

Tory Burch launched in 2004 with a small boutique in Manhattan’s Nolita neighborhood. She has grown globally to have over 150 storefronts and a presence in more than 3,000 department and specialty stores. She has her own app, and she personally oversees her brand’s Instagram and Twitter accounts. Unique content is very important for Tory Burch, and her content varies across social media as well. Her customers are very interested in all things Tory. Her app has daily stories; the brand’s Twitter account gives updates on what Tory is doing and what she likes.

The customer experience is a huge driving force behind Tory Burch. Many think she has found the secret formula to allow her followers to feel included and valued and share a community with other hip people. Her content has a lot to do with her inspiration, much of which came from her parents and her upbringing. She has a great following, and that is reflected in stores, where many ask for her by name.

Looking to get more traction with social media for your brand? Take a look at what Tory Burch is doing, and you’ll be on the right track.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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