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'Brandalism' Brandishes Art in Protest of Climate Change
By: Dwayne W. Waite Jr.
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Advertising affects people more in their daily lives than they would like to think. Or perhaps it might be more accurate to say that advertising affects people more than they are aware of. For instance, the subject we are going to cover today deals with people changing advertising into art in order to prove a point.

Changing commercial art into defiance art? Sure, go for it.

Enter brandalism.

We covered brandalism once before, when several artists in a London-based collective decided to hit up several cities across the UK in opposition to the London Olympics.

This time, the artistic protesters are creatively altering the streets of Paris while the climate talks are going on. Yes, according to Business Insider's coverage of the event, nearly 600 pieces were posted around the city.

And, we assume, in order to further stick it to “the man,” the group only used posters that were placed by the largest outdoor advertiser in the world, JC Decaux.

At least they are consistent. Talented, too; check out the Business Insider post to see some renderings of multiple world leaders.

Like we mentioned in our first article about brandalism: Is this something that will not only bring attention to the redundancy and hypocrisy of corporate entities, but drum up the winds of change from consumers to force corporations to do something differently?

We'd like to think that Parisians are walking around and seeing the vandalized artwork and suddenly launching themselves into this super-deep conversation about saving the world's water.

But…maybe not.

Will advertisers and big brands change their “climate-hating” ways because a bunch of artists decided to alter their regular messages with messages of hate?

Perhaps they should, but again, maybe not.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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