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Social Media Christmas Shopping
By: Jessica Cherok
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This year's holiday shopper is most likely to be fulfilling their Christmas list from their smartphone. According to eMarketer, consumers are becoming more and more comfortable with making purchases directly from their smartphones, and estimate that kind of transaction will account for 25% of retail ecommerce by the end of 2016.

This is a departure from previous years, where consumers would start the browsing process on one device, but complete the transaction on another or in person.

Helping with that comfort level are social sites like Facebook and Pinterest, which lead other social platforms with buying and shopping buttons embedded within the site. Other sites like Twitter and YouTube also offer users options to buy what they see in posts.

While none of the social sites actually get a cut from the purchase, the successful conversions from post to sale lead to an increase in advertising revenue for the site. Social media sites and advertisers are working hard to make in-site purchases smooth and easy in order to increase the likelihood of purchase.

In 2014, Amazon debuted the ability to take a photo of a product you wanted to buy and order it from the site. In 2015, they added one-click ordering, making the checkout process incredibly easy for mobile users. Now, social sites are finding ways to follow suit.

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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