|How to Get Millennials to Love Your Product
By: Cindy Wendland
In an ideal world, it would be great for everyone in the world to support and buy your product. In the real world, your brand tends to appeal to a certain demographic or group of demographics. One such important group is the Millennials, especially since they comprise 21% of discretionary purchases.
Honda seems to have figured out how to get Millennials to love their products — through music. Millennials love music, and Honda is promoting Honda Stage, where they are bringing stars in to play for the masses. In turn, Honda cars are selling fast. It is typical for younger generations to identify with music. The millennial group of consumers is different, however, because they have always had accessibility to music. It is a basic part of their identity. By offering special musical tie-ins, Honda has taken a great step in building relationships with Millennials.
Honda Stage offers live performances, musical promotions during sporting events, and interviews with top groups. One Direction is working on a commercial with Honda, and Honda is sponsoring their tour. These activities seem to have taken hold. Honda is the leader in car sales to Millennials. Seems like you need to employ music in your marketing if you want to attract the attention of Millennials; at least, that’s how Honda is doing it.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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