|Why Are Creatives So Damn Complicated?
By: Mona Sabbah
When it comes to my life, I sometimes think Facebook nailed it best: It’s complicated. Interested in astrology, I thought I was the way I was because I’m a Cancer. Turns out it’s because I’m creative! Much has been said on the subject of creativity. From how to become a better creative to the top 10 ways to play with imagination to how to overcome writer’s block, the content is all out there. But how about the characteristics of a creative person? What makes us so different? What’s that magic about?
According to Professor of Psychology and Management Mihaly Csikszentmihaly, it’s complexity. In his book Creativity: The Work and Lives of 91 Eminent People, he describes the contradictory traits we possess. We’re both humble and proud, entrepreneurial and artsy, introverted and extroverted. In his book, the author talks about our extreme contradictions and how they lead to living a paradoxical life. For example, being smart and naïve at the same time, or carefree and disciplined. I bet you can’t imagine not being playful when creating, but you wouldn’t be successful if you couldn’t deliver on time.
Walk into a hot ad agency and you’ll see a bunch of designers and writers playing video games, but you’ll also see them burning the midnight oil to crank out those winning ads. That’s the process! Csikszentmihaly talks about creatives’ sensitivity, which typically exposes them to more pain and suffering than the rest of the population. Can you relate to that? He describes what he calls the “g factor,” a general core intelligence. Think about it; don’t you find yourself ten steps ahead of most people?! The author even mentions how creativity affects gender roles: Creative men tend to be more sensitive and less aggressive, while women are more dominant and tough. Finally, an understanding for why I’m not the shop-till-you-drop kind!
To learn more about who you are as a creative person, pick up Csikszentmihaly’s retitled book, Creativity: Flow and the Psychology of Discovery and Invention.
Mona Sabbah is a Senior Copywriter/Creative Director with over 12 years of experience writing for print, TV, radio, and online. Mona has worked on a number of accounts from The Florida Lottery to Air Canada and Keiser University. You can see some of her work at http://www.miamicopywriter.com/. Find her on Twitter at @miamicopywriter.
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