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Does AdLand’s Top-Down Approach Mean No Change?
By: Dwayne W. Waite Jr.
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We have been talking about the shift of thinking and creativity in the advertising industry for years. We have all been waiting for the “A-Ha!” moment when we see what the future of advertising will finally look like.

Well, those years have gone by, and yet the majority of the industry is still perplexed with what is going on. Diversity issues are still kicked under the rug. Spec work is still hotly debated. And women are still not getting their fair shake at the executive board.

Not to mention, a lot of advertising out there is still awful. Due to the mess we’ve made online and on mobile, ad blocker companies have been the new want.

So what’s the news?

Cindy Gallop, a former chair of BBH, talked with Digiday and remarked that with a bunch of old white guys at the top talking to other old white guys, advertising isn’t going to change.

Based on our observations, it is hard to find Gallop wrong. At least, our lovely AdLand has not provided enough proof otherwise.

AdLand, especially in agencies, can be tremendously top-heavy, with people being at the top for what seems like forever. But for an industry that should embrace change and agility, adaptability, and openness, AdLand is proving to be quite the contradiction.

If Cindy is right, then we cannot afford for our leaders to be so comfortable.

Yet, how do we change that? The rhetoric continues.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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