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Ad Blockers Want to Battle?
By: Dwayne W. Waite Jr.
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How interesting it is to see ad blockers advertising that they block advertising. Sometimes one must sit back and enjoy the contradictions.

It takes a lot to really get us riled up, and one of the ways to do it is to take a shot at our dear AdLand. Though AdLand has plenty of issues, we get to point out those issues, not these outsiders.

So here it goes.

Shine, an ad-blocking company with offices in California and Israel, had the nerve to take out a full-page ad with the famous photo of Ali standing over Liston in the Financial Times. Ali is supposed to represent Shine, and Liston is representing the advertising industry.


Calling an ad blocker victorious over AdLand is like a parasite claiming ultimate domain and victory over its host.

Ad blockers serve a derived demand, not a natural demand. The want for ad blockers came from AdLand's miscues in the digital and online space. AdLand can and will survive without ad blockers, yet ad blockers cannot survive without advertising.

Or at least, bad advertising.

Yes, once AdLand cleans itself up, and rids itself of this infestation of ad blockers claiming to be something desired, the attention of advertising and marketing professionals can be directed to more innovative ideas that can help change how we improve the quality of life for consumers.

We hate stooping down to the level of ad blockers, and we wish we could leave this conversation. We would much rather spend time discussing how advertising can improve.

The folks at ClickZ have it right. We shouldn't worry about ad-blockers. We need to continue considering why consumers want ad blockers and what we can do to change their minds. We need to provide quality advertising worth viewing.

AdLand needs to clean house to get rid of its bugs. And improving our business can do that.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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