|Brand Loyalty Like None Other
By: Cindy Wendland
Are you familiar with MZ Wallace nylon handbags and totes? If you own one, you think everyone knows about that brand. If you don’t own one, it is time to become familiar. The reason is that brand loyalty among MZ Wallace owners is higher than most other brands, which signifies a great product.
To gain familiarity with the brand, you must first know that MZ Wallace is a brand of handbags and totes designed by Monica Zwirner and Lucy Wallace Eustice. The two women are native New Yorkers who, “inspired by city life, created an accessory brand that combines functional luxury with distinctive design for women who lead a dynamic lifestyle.” They created a new look with their brand through a combination of luxurious and utilitarian materials. Long and short of it, they are both mothers and frequent travelers and intimately understand the need for a quality, light, good-looking bag.
You may want to try one of their bags because they won both best travel bag and best handbag of the year. You may want to try one of their products for another, more important reason. MZ Wallace has some of the most brandp-loyal customers on the planet. Go to a store that sells MZ Wallace and listen to what their customers have to say. They will be clearly identified by the MZ Wallace bag they are currently carrying as they look at the new MZ Wallace bags on the shelf. They will talk to you as if you are a long-lost friend and tell you why they love their MZ Wallace bag and why they want another one. Never have we heard more passionate stories about a brand than from these customers.
Why are these customers so brand loyal? They say the bags wear like iron. They say the bags clean up very well if they ever get dirty. The company must have done a few things right in design (luxury) and durability (utility). To create brand loyal customers like those of MZ Wallace, have a distinctive brand statement that is carried out in every detail of your product. Then let your customers do all the rest.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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