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Don’t Be Shy About Issuing Pertinent Press Releases
By: Doug Bedell
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Don’t be shy about sending out press releases so long as they”re informative and fit your organization’s intent and offerings.  Danielle Capriato on Business2Community advises on sending multiple press releases, with three “use cases” in particular.

They are: 

   • Releases on conferences and events

    • Product launches

    • Charitable giving

“These are just three ways to incorporate multiple press releases in your workflow,” Danielle writes. “The key to success is continually seeking out new opportunities for your public relations and marketing programs.” 

Danielle calls for a “structured cadence of communications – including press releases.”


   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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