AP Being Mindful of Numbers in the News

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By: Doug Bedell

The Associated Press is becoming more numbers conscious. That’s a reality for PR people to be mindful of. Including good numbers in releases may help you get heard. Editorial guidance on “data driven journalism” will be added to the 2017 edition of the AP Stylebook, says a post on the Data Driven Journalism site.

Not that AP hasn’t been paying attention to numbers already. How could it not be? What’s happening is that the John S. And James L. Knight Foundation has provided a $400,000 grant “to help create a standard for better data journalism and support stronger, more informed communities into the future.”

How this will play out should be interesting, and important, to follow.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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