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Who Else Wants a New Job in AdLand?
By: Dwayne W. Waite Jr.
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AdLand can be challenging. We are consistently demanded to do more, with less, and faster. We are told that we need to keep up with the times, yet we have no time to take off for professional development, research, or training. Not to mention, clients think we do little, and the general public thinks we are trying to rob them of their money and sanity.

Needless to say, AdLand is not for the faint of heart. A recent study also revealed that close to 40% of those respondents said that morale at their company was either low or dangerously low.

The study by Campaign US revealed that over 70% of advertising professionals who reflected low morale are actively seeking a new job. 

What is going on?

The researchers said that some of the issues are poor management, lack of advancement, work/life balance, and salary.

AdLand is in a talent war with tech startups and science companies. Maintaining environments with low morale is just not something a competitive and talented person will tolerate. If this goes on, AdLand will lose more talent than ever before. We need to change this.

Employee engagement is one of those topics that receives a lot of lip service but is regularly overlooked. Why? We're not sure. Perhaps managers refuse to see the indirect effect high morale has on the bottom line. Perhaps managers feel that being forced to change an environment is a slight to their management or leadership skills.

Hardly, in fact. Not changing a broken system is plenty a testament to a management style.

Does this survey indicate that AdLand is an awful place to be? Not by a long shot. We all have known the troubles in AdLand, and we have taken them in stride. But it seems that the tide of change is rising quickly, and the way AdLand is used to doing business will no longer be satisfactory.

Agency leaders and hiring managers, take heed. You can do some really cool stuff if you pay attention to employee engagement and boosting morale. But don't just hire anyone. There is a flip side that it seems the survey neglected. Like we said at the onset, AdLand is not for the faint of heart. And for many people, AdLand just might not be the right fit.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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