A PRSA Study on Social Media and the Real Media

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By: Doug Bedell

The Public Relations Society of America (PRSA) posts a study of social media in PR practice – “An Updated Examination of Social and Emerging Media Use in Public Relations Practice: A Longitudinal Analysis Between 2006 and 2014.” With the influence of traditional media continuing to weaken, “blogs, social and other emerging media are enhancing public relations practice and (that) social and other emerging media continue to influence traditional mainstream media.”

Clearly, a study like this is worth attention from PR people. Have at it! (Twitter’s a place to frequent, along with Facebook, LinkedIn and YouTube.)

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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