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Buying Products Directly From YouTube Videos
By: Jessica Cherok
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We've all been there: watching a YouTube video about some product — shirt, purse, or gadget — that you must have. YouTube is now capitalizing on this opportunity by allowing viewers to buy the product directly in the video.

During the video, an ad will pop up, but don't shoo this one away like all the others. This ad is specifically for the product being featured in the video, and will give you an option to buy the product.

According to YouTube's advertising team, the ad will appear as an icon in the top-right corner of the video. Clicking on the icon will give the viewer more product information as well as the pricing from retailers. Click on the retailer you want to buy from, and you'll be taken to their site to make the purchase.

Native buying is currently the holy grail for social media sites, and many are struggling to perfect the process. Not only is there huge potential for advertising dollars, but it would also keep users from navigating away from the social media site.

However, the social media site, and the advertisers themselves, run a risk of annoying consumers. Finding the balance between offering products and a good user experience can be difficult, ultimately driving people away from the sites and brands.

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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