|Allstate Puts 'Big Data' in Your Car
By: Cindy Wendland
In Enemy of the State, Lisa Bonet played the wife who distrusted communications companies because she thought they were spying on families. In the movie, her belief turned out to be true. In the real world, it is also turning out to be true. Allstate just received a patent for a system of sensors and cameras to monitor drivers. They are putting “Big Data” in your car.
Allstate wants to gather data on potential sources of driver distraction. They want to gather data on the number of passengers in your car and the surrounding cars. They want to know what’s going on in your car when you are driving.
There are different ways of looking at this “Big Data” patent. Allstate can set themselves apart from other insurers by rating people according to the number of driver distractions. Allstate can increase parents' comfort by monitoring their young drivers. Allstate has many more plans.
There is another way to look at this. Like in Enemy of the State, Allstate wants to spy on you. Are you really going to give Allstate free access to view what is happening in your car? Free to see your toddler’s tantrum? Free to see those unique habits you have in your car? Free to find out what really happens when your teen takes the car? It seems to go a little too far in data gathering.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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