|HGTV Problems and Solutions Marketing
By: Cindy Wendland
My daughter and I each took a friend with us to the Parade of Homes. Both of our friends are natural decorators. They have “an eye for decorating.” While my daughter and I were struck by the beauty of the homes, our friends took notice of decorating details they felt enhanced or detracted from the homes. In one home, my friend commented, “I didn’t find anything I didn’t like about that house.” That is the ultimate compliment from a decorator. While many of us have friends like this, HGTV instructs the masses. They offer 25 decorating mistakes and solutions.
The image that goes along with these 25 decorating mistakes and solutions is the rug that wraps around a toilet. Yes, most of us grew up with that rug. Another decorating mistake they proclaim is too many photos. Uh-oh. We are guilty of that. Maybe that’s why the Parade of Homes houses felt so fresh. They were void of photos. HGTV suggested matching frames and switching out pictures. Another mistake is keeping something you hate, and yet another is having any uncomfortable piece of furniture.
HGTV has a huge fan base. They offer problems and solutions. Their imagery is fantastic. They do a great job with before-and-after pictures. The problem-and-solution approach can be great for many brands. Oftentimes people do know a problem exists but if they are not shown a better solution, they don’t make a change. By presenting a solution that looks and feels better, it makes it easier to make a change. That is one reason HGTV is so popular. They make it easy for people to decorate better. Whatever your product, you can also make it easy for people to do it better.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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